Trusted across the UK & European attractions industry
Papaya is a communications agency dedicated exclusively to the global theme park and attractions industry. We help parks, resorts and visitor attractions build authentic visibility — through strategic communication & PR, creator partnerships and industry-focused strategies.
Trusted across the UK & European attractions industry
The campaigns that land start by understanding both the attraction and the audience behind it. Here's how we turn an opening into a moment people actually talk about.
We start with the attraction and its audience — the story worth telling, who it's really for, and what success looks like for you.
We shape the angle, the timeline and the right mix of press, creators and content — built around your launch, never off a template.
We bring the right journalists and the right creators to the right moment — properly briefed, embargoes respected, all on message.
Reveal day and beyond. We turn the moment into sustained coverage and long-term community engagement that outlasts opening week.
Recent launches, press features and creator coverage from across the agency's network.
Our network doesn't start from zero. The creators we work with bring established, genuinely engaged enthusiast audiences — and a track record of coverage that lands.
Creator partnerDan is one of the lead creators within the Attractions & Theme Park industries. Dan also showcases his creative talents on the Planet Coaster franchise whilst maintaining a global following, and an incredible reach around the world.
Creator partnerSam launched this channel in 2021 to share theme park vlogs, roller coaster news and ride reviews. Whilst primarily focused on UK theme parks such as Thorpe Park, Blackpool Pleasure Beach and Alton Towers. He also share content from international parks across Europe, Asia and North America.
Creator partnerUK theme park creator and Guinness World Record holder for most rollercoasters ridden in seven days. Dean's incredible professionalism helps him launch projects across a number of social platforms, whilst leading the way with original and creative concepts.
Communications designed specifically for parks, resorts and visitor attractions — not a generalist agency dabbling in your sector.
End-to-end launch comms for new rides and attractions. Press previews, embargo strategy, content and creator activation — all on one timeline.
Halloween, Christmas, season openers and limited-time events — programmed to build anticipation and drive bookings at the right moment.
One-off events, milestones and brand moments given the press and creator push they need to cut through and fill the calendar.
Press coordination and media outreach across national, regional, trade and enthusiast outlets — coverage that translates into footfall.
We represent and collaborate with established attraction creators across YouTube, TikTok, Instagram and emerging platforms.
Industry positioning and reputation support — helping your attraction be understood, respected and talked about for the right reasons.
Attractions deserve more than generic marketing. They deserve specialists who understand the experience economy.
We focus exclusively on attractions, entertainment and event experiences. It's the only thing we do.
We work with respected voices across the attractions industry and the media outlets that matter.
We believe meaningful partnerships create stronger engagement and lasting value — not one-off transactions.
A considered, contemporary approach — professional standards with support tailored to your attraction.
Based in the UK, with growing relationships across Europe and the wider international attractions industry.
Whether you're launching, hosting or repositioning — let's talk.
Start a project →We represent and support theme park and attraction creators across YouTube, TikTok and Instagram — connecting them with launches, previews and campaigns across the industry.
“Attractions deserve more than generic marketing. They deserve industry specialists who understand the experience economy.”
— Mike, Director of Papaya Communications
Latest from the press office. All releases →
Temp VAT cuts to Theme Park, Attractions and Children's Meals
Read →Rotor, The Newest Addition Coming To Crealy Theme Park & Resort This Summer
Read →55 rollercoasters. Seven days. One record-breaking ride across the UK and Ireland
Read →Whether you're launching a new attraction, hosting a special event or looking to elevate your visibility — drop us a line and we'll come back within a day.
info@papayacommunications.co.uk
